Limtless Apparel wasn't CEO Grant Harmon's first business venture; in fact, he had two previous businesses that didn’t succeed. His initial venture was a baseball-themed t-shirt brand called Big Idea Baseball. More recently, he launched Mindset Bands, a company selling motivational bracelets, which ultimately didn't succeed. However, Grant took valuable lessons from those experiences and is now building something far better than both of those businesses combined.
On March 13th, 2025, Grant came up with the idea of launching a motivational apparel business. He began brainstorming names and landed on "Limtless." Knowing he wanted "apparel" to be part of the name, he combined the two and created Limtless Apparel.
For Grant, Limtless Apparel is more than just a clothing brand – it’s a movement. It’s designed to uplift others, push boundaries, and empower individuals to pursue their dreams, regardless of any obstacles. The goal is to help people believe in their own potential and foster a mindset that anything is possible when you never give up.
Limtless Apparel, offers a wide range of motivational clothing and accessories. Our selection includes high-quality hats, t-shirts, hoodies, and wristbands, each crafted to remind you that you are capable of achieving greatness. Whether you're looking for a daily reminder to stay focused on your goals or an item that speaks to your inner strength, Limtless Apparel has something for everyone. Each piece is not just a product but a symbol of resilience, determination, and the limtless potential within us all.
Why “Limtless”?
When I first started my brand, I wanted to inspire people to never give up on their dreams. Grant tried to grab the name “Limitless,” but it was already taken. Instead of getting frustrated, Grant decided to make it his own — by leaving out the “i.”
“Limtless” represents more than just a typo. It’s about pushing past boundaries, even when things don’t go perfectly. It’s about realizing that mistakes don’t stop you — they help you grow and keep chasing what you love.
Every piece of clothing and every wristband we make is designed to remind you that anything is possible if you believe in yourself. Because just like Grant, you can turn any challenge into an opportunity and show the world what you're made of.
Limtless Apparel is a small business owned and operated by 13-year-old Grant Harmon. We’re excited to inspire and motivate you through our products. As we continue to grow, it means the world to Grant to see his vision come to life and impact others. Every step of this journey is a testament to his passion for empowering others, and he looks forward to reaching even more people as the brand grows!
